Our Client Success Stories

Marketing Client 1

Client Overview: Kuns

Kuns is a new and exciting clothing brand, specializing in streetwear. They are known for incorporating graffiti and artwork into high-quality unique designs that cater towards a predominantly young, trend-conscious audience.  

The Challenge: Low Website Traffic & Sales

When Kuns approached us, they were facing significant challenges in growing their online presence. Despite a high quality product line and a loyal customer base, their website traffic was low and they were struggling to reach new audiences and generate sales. Kuns also operates in a highly crowded market, making it difficult to stand out amongst fierce competition.

Our Strategy: Comprehensive Digital Marketing Campaign

At William Wilson Marketing, we crafted a tailored digital marketing strategy to address Kuns’ unique challenges and needs. Our primary goal was to boost their online visibility, drive targeted traffic and increase conversions. Here’s how we achieved success:

 

Search Engine Optimization (SEO) 

We started by conducting an in-depth SEO audit of Kuns’ website, identifying critical areas for improvement. Our SEO strategy included:

 

  • Keyword Research: We identified high-traffic, relevant keywords and incorporated them naturally into our clients website content.
  • On-Page SEO: We optimized meta tags, alt text for images, and header tags to ensure that Kuns’ website was sufficiently indexed by search engines. We also improved the site structure and internal linking to enhance user experience.
  • Content Creation: To boost rankings, we created engaging blog posts and landing pages that highlighted Kuns’ unique designs, background, styling tips and seasonal style guides. 

Social Media Advertising (SMA)

We created multiple social media advertising campaigns designed to improve engagement and drive sales. We focused on Facebook and Instagram as our primary platforms due to the target audiences activity. Our SMA strategy included:

  • We created visually appealing, attention grabbing ads that showcased Kuns’ latest collections. Then used our extensive expertise to target specific demographics designed to maximize conversions. We ensured that our ads reached potential customers interested in streetwear and were willing to purchase.

Email Marketing Campaigns (EMC)

We implemented a robust email marketing strategy to nurture Kuns’ existing customer base, while attracting and gaining new leads. Our EMC strategy included:

  • Personalized Email Campaigns: By segmenting our clients email list and thorough research into adding new potential clients, we delivered personalized engaging emails to remind existing customers about Kuns and separately delivered engaging emails to new potential clients showcasing why they should show interest. This increased open and click-through rates, leading to higher conversion rates.
  • Automated Workflows: We set up automation for email sign ups, abandoned cart reminders and product launch announcements, which helped re-engage potential customers and drive sales.

Results: Dramatic Increase in Traffic, Sales and Brand Awareness

  • Within 6 months, Kuns saw a dramatic increase in organic search traffic.
  • Our targeted social media campaigns generated an over 500x increase in website traffic and a 25% increase in conversions from Facebook and Instagram ads.
  • Kuns’ email campaigns had an average open rate of 24% with a 15% click-through rate – dramatically above the industry average.
Marketing Client 2

Client Overview: Backstage Technologies

BST are one of the UK’s leading special effects companies that specialize within the entertainment industry, specifically delivering high-quality effects for theme parks, events and film.

The Challenge: Expanding B2B Reach and Generating High-Quality Leads

Backstage Technologies approached us with a clear challenge: they needed to expand their B2B reach and generate more high-quality leads. While their services were widely respected in the industry, they came to us for help in finding new potential clients and opportunities. Additionally, they were not seeing optimal results from their existing marketing efforts and needed a specialized approach to target their niche audience effectively.

Our Strategy: LinkedIn Ads and Targeted Email Campaigns

To solve these challenges, William Wilson Marketing crafted a two-step digital marketing approach for Backstage Technologies, focusing on LinkedIn ads and targeted email marketing. Our strategy aimed to build their brand presence, establish authority, and generate high-quality leads from the entertainment industry.


Social Media Advertising (LinkedIn Ads)

Given Backstage Technologies’ B2B focus, we leveraged LinkedIn’s professional network to run highly targeted ad campaigns that reached decision-makers in the theme park, film and event industries.


  • Audience Targeting: We created targeted LinkedIn ads aimed at industry professionals. Our team conducted thorough research to define the most relevant job titles, interests, behaviors, industries, and geographic locations to reach Backstage Technologies’ ideal audience.


  • Ad Design & Messaging: Our ads were designed to showcase Backstage Technologies’ unique portfolio, with compelling visuals of their past special effects projects. The ad copy emphasized their expertise in delivering high-quality special effects for large-scale productions and invited potential clients to book a consultation.


  • Retargeting Strategy: We also implemented retargeting ads on LinkedIn to engage users who had visited Backstage Technologies’ website but had not yet converted. This kept their brand top-of-mind for potential leads and increased overall conversions.

Email Marketing Campaigns

To assist our LinkedIn efforts, we developed a targeted email marketing strategy designed to nurture leads and build long-term relationships with potential clients.

  • List Segmentation: We segmented Backstage Technologies’ email list and conducted thorough research to add new potential clients which were effectively segmented. This allowed us to deliver personalized content that resonated with each segment’s specific needs.


  • Personalized Email Campaigns: We carefully designed and delivered personal campaigns to our email segments. Our emails contained inviting content to existing customers persuading them to return to our client and other engaging content designed for new potential customers.


  • Tracking and Analytics: Throughout the campaign, we closely monitored performance, adjusting targeting, messaging, and email frequency based on real-time data to optimize results.

Results: Boosted Lead Generation and Brand Visibility

  • Within the first 3 months, BST experienced a significant increase in qualified leads and a dramatic increase in sales.
  • Our targeted LinkedIn campaigns retained a significantly high engagement rate and attracted interest from top professionals, leading to a successful contract with a market leading company.
  • Our email campaigns had an average open rate of 30% with a 17% click-through rate.

Client Overview: Velvet & Cream

Velvet & Cream are a home decor and woven goods company, known for their luxurious and comfortable products.

The Challenge: Website Traffic & Online Sales

Velvet & Cream were understood to need assistance with scaling their E-commerce business. It was understood that despite their high-quality and desirable products, the brand struggled to gain traction online. This was due to an insufficient website and lack of advertising.

Our Strategy: Website Building, Maintenance & SEO and Social Media campaigns.

In order for optimized results William Wilson Marketing and Velvet & Cream worked closely and decided to approach these challenges by building and maintaining a new elegant and SEO optimized website and to create consistent targeted Facebook and Instagram campaigns. Our strategy was designed to generate organic traffic to the new website and to generate sales from potential customers.


Website Building, Maintenance & SEO Optimization

The first step was to overhaul our clients existing website. We rebuilt the website and carefully designed it to provide a more user-friendly experience that captured the elegance and minimalistic style of Velvet & Cream, meanwhile implementing our expertise of organic SEO.


  • Enhanced Design and User Experience: We created a clean, modern and minimalistic design that reflected Velvet and Cream’s premium products, using high-quality images and a responsive layout that worked seamlessly across devices. We also improved navigation to make it easier for users to find and purchase products.
  • Faster Load Times: To reduce bounce rates, we optimized the website’s load times, ensuring that customers could browse without any disruptions. A fast website improves user satisfaction and also boosts SEO performance.
  • Ongoing Maintenance: We provided continuous website maintenance, ensuring that product pages, checkout processes, and security updates were always up to date. This ensured a smooth and reliable experience for customers
  • Search Engine Optimization: We also ensured that the website was efficiently equipped with all organic SEO strategies, ranging from on-page optimization to keywords integration and much more. 

Social Media Advertising (SMA)

Alongside our previous efforts, we recognized targeted social media campaigns would be extremely beneficial for our client due to the demographical nature of their target consumers.


  • Audience Targeting: We defined and targeted key demographics and ensured that our ads reached people most likely to purchase Velvet and Cream’s products, through A/B Testing and consistent market research.
  • Ad Creative and Copy: We worked closely with our client to understand their brand image and vision and how they would like to be showcased. Resulting in our creative and copy expressing the quality of the products and locally sourced materials, with a full focus on their environmentally friendly USP.
  • Retargeting Campaigns: As all of our other SMA Campaigns we ran many retargeted campaigns in order to re-engage users who visited the site or engaged with our ads but did not convert to a sale, offering these clients a discounted price, turning warm leads into conversions.

Results: Increased Website Traffic & Sales

  • Almost instantly Velvet & Cream saw a dramatic increase in website traffic, 600x more traffic after the first ad had run its course.
  • Our targeted campaigns and improved website design resulted in many sales for our client and they were left very happy.